BITTM – The Beijing International Travel and Tourism Expo in Beijing April 3 – 5, marking the second installment of this trade only – outbound only travel professional showcase a roaring success.

Special guests at BITTM include a strong line-up of Chinese and international tourism leaders, who will participate in seminars and workshops with both buyers and exhibitors over three days.

BITTM featured exhibitors from Florida, South Africa and Brunei to Tunisia, Texas and Bulgaria, offering a diverse range of destinations and products for Chinese buyers to choose.

Texas, Florida and the US Embassy took advantage of special conference presentations to trade and press to highlight tourism opportunities in their destinations as well as a serious discussion of the US visa application process.

Returning exhibitors took the opportunity to strengthen their marketing position in China, with the Jamaica Tourism Board launching their Chinese website and opening an embassy in Beijing to expedite the visa process for Chinese travelers.


The World Tourism Organization expects China to generate 100 million international travelers by 2020. Last year nearly 25 million international Chinese tourists traveled abroad.

By 2015 there may be more than 100 million! China is rapidly becoming the number one source for international tourism and today Chinese tourists are the number one spending tourists in Asia, surpassing the Japanese for the first time. By the end of the year over 100 countries will have ADS (Approved Destination Status) by the Chinese government allowing for easier travel planning and visa requirements.

For more information on the BITTM and travel & tourism sales and marketing opportunities in China, please contact i2i Media – in the USA at ++1.407.833.3892 or China at ++86.10. 647.11602 or by email: info@i2i-m.com